An important aspect of Search Engine Optimization is
making your website easy for both users and search engine robots to
understand. Although search engines have become increasingly
sophisticated, in many ways they still can't see and understand a web
page the same way a human does. SEO helps the engines figure out what
each page is about, and how it may be useful for users.
A Common Argument Against SEO
We frequently hear statements like this:
“No smart engineer would ever build a search engine
that requires websites to follow certain rules or principles in order to
be ranked or indexed. Anyone with half a brain would want a system that
can crawl through any architecture, parse any amount of complex or
imperfect code and still find a way to return the best and most relevant
results, not the ones that have been "optimized" by unlicensed search
marketing experts.”
But Wait...
Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog - looks like a Lab, playing fetch in the park." On the other hand, the best search engine in the world would struggle to understand the photo at anywhere near that level of sophistication. How do you make a search engine understand a photograph? Fortunately, SEO allows webmasters to provide "clues" that the engines can use to understand content. In fact, adding proper structure to your content is essential to SEO.Understanding both the abilities and limitations of search engines allows you to properly build, format and annotate your web content in a way that search spiders can digest. Without SEO, many websites remain invisible to search engines.
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